A portfolio of professional projects and personal ventures where my inner-creative child’s curiosity charts the course.
by Ezekiel “EAZY” Soriano
http://ethanjaylibsori.com/
Year: 2023-Present
Project: As a core member of the Gardens & Seeds® team, I oversee e-commerce operations, marketing strategies, and content creation, ensuring a cohesive brand experience across all digital and physical touchpoints. My work spans from designing and maintaining the Shopify store to executing creative campaigns that drive engagement and sales. Through a multidisciplinary approach, I blend web design, photography, and strategic storytelling to bring the brand’s vision to life.
Highlights:
- E-Commerce & Web Development: Designed and managed the Gardens & Seeds® Shopify store, optimizing the user experience and streamlining the online shopping journey.
- Content Creation & Photography: Directed and executed product and lifestyle shoots, specializing in flat-lay imagery and visual storytelling to highlight product details.
- Marketing & Brand Strategy: Developed and implemented digital marketing strategies and campaigns, leveraging social media, email marketing, and SEO to increase brand visibility and sales.
- Creative Direction: Collaborated with designers and photographers to align content with Gardens & Seeds®’s aesthetic, ensuring consistency across all platforms.
- Events/Activations: Spearheaded community-driven initiatives, including Younity Garden, our annual block party fostering local engagement, and ComplexCon 2023, where we introduced exclusive merchandise and immersive brand experiences to a global audience.